The Challenge

This premium pet food startup offered human-grade, vet-approved recipes—but faced a major hurdle: how to differentiate in a saturated, emotionally driven market, where “healthy” claims were everywhere, and brand trust was everything.

They had a small but loyal base and big ambitions. Echo & Impact was brought in to amplify their mission, build the digital foundation, and scale sales—all without losing the heart of their brand.

Our Objectives

• Build a brand voice that resonates with pet parents (not just sells to them)
  
  

• Launch a seamless DTC experience optimized for conversion and LTV
  
  

• Drive new customer acquisition while nurturing long-term subscribers
  
  

• Position the brand as the trusted choice for quality-conscious pet owners in the U.S.

What We Did

1. Brand Voice & Positioning

We repositioned the brand around the core message:
🐾 “Good food, longer tail wags.”
This combined emotional connection with evidence-backed benefits (longer life, fewer vet visits, shinier coats). The tone? Warm, expert, and deeply loyal—like a vet who knows your dog by name.

2. Shopify + Subscription Infrastructure

• Built a high-converting DTC site with subscription-first UX
  
  

• Enabled plan customizations based on dog size, age, and sensitivities
  
  

• Added real customer reviews + “dog-of-the-month” stories to boost credibility

3. Paid Media Campaigns (Meta, Google, YouTube Shorts)

• UGC-led ads focused on dog transformations and feeding rituals
  
  

• Google campaigns targeting search intent: “grain-free dog food,” “best food for older dogs,” etc.

  
  

• “Vet-approved” creative formats for credibility-driven buyers

4. Email & SMS Lifecycle Automation

• Onboarding journey: education + transition tips to new food
  
  

• Refill alerts and behavioral win-backs
  
  

• Monthly tips on dog nutrition and wellness for added value and retention

8-Month Results

The Echo & Impact Signature

Pet parents don’t just buy food—they buy trust. We created a digital experience that echoed with warmth and authority, turning first-time buyers into lifelong feeders.

The impact? Fewer drop-offs. More subscribers. And a brand dogs (and their humans) run toward, not away from.

We create the Echo. You create Impact.

Client Testimonial

"We had great product and word of mouth. Echo & Impact turned that into digital momentum. Our retention, our growth even our messaging, it all leveled up with their team." — CEO Pet Food Brand