The Challenge
This premium pet food startup offered human-grade, vet-approved recipes—but faced a major hurdle: how to differentiate in a saturated, emotionally driven market, where “healthy” claims were everywhere, and brand trust was everything.
They had a small but loyal base and big ambitions. Echo & Impact was brought in to amplify their mission, build the digital foundation, and scale sales—all without losing the heart of their brand.
Our Objectives
Build a brand voice that resonates with pet parents (not just sells to them)
Launch a seamless DTC experience optimized for conversion and LTV
Drive new customer acquisition while nurturing long-term subscribers
Position the brand as the trusted choice for quality-conscious pet owners in the U.S.
What We Did
1. Brand Voice & Positioning
We repositioned the brand around the core message:
🐾 “Good food, longer tail wags.”
This combined emotional connection with evidence-backed benefits (longer life, fewer vet visits, shinier coats). The tone? Warm, expert, and deeply loyal—like a vet who knows your dog by name.
2. Shopify + Subscription Infrastructure
Built a high-converting DTC site with subscription-first UX
Enabled plan customizations based on dog size, age, and sensitivities
Added real customer reviews + “dog-of-the-month” stories to boost credibility
3. Paid Media Campaigns (Meta, Google, YouTube Shorts)
UGC-led ads focused on dog transformations and feeding rituals
Google campaigns targeting search intent: “grain-free dog food,” “best food for older dogs,” etc.
“Vet-approved” creative formats for credibility-driven buyers
4. Email & SMS Lifecycle Automation
Onboarding journey: education + transition tips to new food
Refill alerts and behavioral win-backs
Monthly tips on dog nutrition and wellness for added value and retention
8-Month Results
Metric | Outcome |
Total Revenue | $1.3M |
Subscriber Growth | +2,400 active plans |
ROAS (Paid Media) | 6.9x |
Churn Rate (Subscribers) | 18% (↓ 40% from baseline) |
Email + SMS Revenue Share | 38% |
CAC Reduction Over Time | ↓ 48% by Month 5 |
The Echo & Impact Signature
Pet parents don’t just buy food—they buy trust. We created a digital experience that echoed with warmth and authority, turning first-time buyers into lifelong feeders.
The impact? Fewer drop-offs. More subscribers. And a brand dogs (and their humans) run toward, not away from.
We create the Echo. You create Impact.
Client Testimonial
"We had great product and word of mouth. Echo & Impact turned that into digital momentum. Our retention, our growth even our messaging, it all leveled up with their team." — CEO Pet Food Brand
