The Challenge

Our client was founded by two moms with a mission: provide safe, functional, and beautiful wellness essentials for modern motherhood—think organic baby skincare, prenatal nutrition, and cozy everyday basics.

But their digital presence didn’t reflect their care or credibility. Their voice was lost in a crowded market of Amazon-first sellers and mass retail brands. They needed to stand out, build trust, and grow fast—all without losing the tenderness and authenticity their audience valued most.

Echo & Impact stepped in to create the echo that resonated with moms—and drive the impact that built the business.

Objectives

• Develop a brand voice rooted in trust, education, and community
  
  

• Create a DTC funnel that nurtures long-term value from pregnancy through toddlerhood
  
  

• Grow digital revenue through paid acquisition + retention strategies
  
  

• Launch partnerships with mom influencers and parenting communities
  
  

What We Did

1. Brand Strategy & Messaging

We repositioned the brand with the emotional clarity moms needed:
🍼 “Care that grows with your family.”
We shaped visuals and copy that honored mom moments—big and small. The result? A brand voice that felt human, not commercial.

2. Shopify Store Build & Content Hub

• Product education woven into every PDP (ingredient transparency, usage videos, safety FAQs)
  
  

• Easy bundles for common stages (newborn, teething, toddler immunity)
  
  

• Integrated reviews from real moms and OB-GYNs
  
  

3. Paid Media Strategy (Meta, Pinterest, Google)

• Facebook & IG ad sets focused on motherhood journeys (new moms, sleep-deprived, nesting)
  
  

• Pinterest ads for nursery planning and baby shower gift guides
  
  

• Google Search for high-intent queries like “best organic baby balm” and “prenatal vitamin for energy”
  
  
  

4. Email & SMS Retention Flows (Klaviyo + Postscript)

• Milestone nurturing: flows tailored to pregnancy stages and baby age
  
  
  

• Cart and browse abandonments personalized to emotional triggers
  
  
  

• SMS flows for back-in-stock, restocks, and surprise community drops
  
  
  

5. Influencer Seeding + UGC

• Partnered with 100+ mom creators and doulas for “day in the life” content
  
  
  

• Ran “Real Mama Moments” campaign to collect unfiltered parenting UGC for ads and product pages
  
  
  

Results After 9 Months

The Echo & Impact Signature

Parenting is personal. So is digital marketing—when it’s done right. Echo & Impact crafted a warm, trustworthy digital experience for this brand that echoed inside homes, nurseries, and late-night scrolls across the U.S.

The impact? More moms buying. More families returning. And a brand that feels like part of the village.

We create the Echo. You create Impact.

Client Testimonial

“We knew what we wanted to say. Echo & Impact helped us say it in a way that moms actually heard—and trusted. They brought empathy to performance, and made our brand grow up with our customers.”
— Co-Founder, Kids & Mama Brand