The Challenge

This brand created sleek, space-saving workout tools for modern homes—resistance kits, foldable benches, and guided training accessories. The products were innovative, but the online experience lacked energy. Sales were flat, branding was generic, and most buyers came through Amazon—not the brand’s own store.

They needed to own their customer relationships and build a DTC brand that inspired commitment—not just conversions.

That’s where Echo & Impact stepped in—to turn reps into revenue and gear into a movement.

Objectives

• Reposition the brand to appeal to a design-savvy fitness audience
  
  

• Launch a high-performance Shopify storefront focused on conversion and cross-sell
  
  

• Drive new customer acquisition through paid social and creator UGC
  
  

• Build retention with email flows that motivate, educate, and re-engage

What We Did

1. Brand Repositioning & Messaging

We reframed the brand around:
💪 “Fitness that fits your life.”
This narrative emphasized time-efficient workouts, premium design, and hybrid fitness lifestyles. We built a tone of motivation without pressure—modern, positive, and inclusive.

2. Shopify Build & UX Flow

• Mobile-first layout with animated product demos
  
  

• Quiz funnel: “What’s your workout style?” to drive bundle recommendations
  
  

• Added “Set Up Your Space” section with curated starter kits
  
  

3. Paid Media Strategy (Meta, TikTok, Google)

• Short-form UGC of real users using products in apartments, garages, and backyards
  
  

• TikTok + Reels: 30-second “challenge” workouts featuring brand equipment
  
  

• Google Search & Shopping for product-specific and problem-driven terms:
  e.g., “home gym equipment for small space,” “no-noise workout gear”

4. Email & SMS Lifecycle (Klaviyo + Postscript)

• Welcome flow with free 7-day workout planner download
  
  

• Flows for milestone wins (day 1, day 7, day 30) with motivational content
  
  

• SMS alerts for flash restocks, early-access launches, and holiday bundles

5. Influencer Partnerships

• Seeded gear to 50+ micro-fitness creators and personal trainers
  
  

• Launched a co-branded “Move at Home” campaign featuring real transformations
  
  

• Embedded UGC into PDPs and retargeting ads

Results After 8 Months

The Echo & Impact Signature

We built more than a campaign—we built momentum. By combining aspirational messaging, high-performing media, and real-world motivation, Echo & Impact created an echo inside fitness communities across the U.S.

The echo was in the stories, reps, shares, and saved workouts.
The impact was in revenue, retention, and real brand equity.

We create the Echo. You create Impact.

Client Testimonial

“We’ve never moved faster. Echo & Impact brought clarity, energy, and structure to our growth. The way they brought our brand to life was next-level—and the results speak for themselves.”
— Co-Founder, Home Fitness Brand