The Challenge

This up-and-coming brand made elevated yet affordable home décor — vases, sculptural objects, accent lighting, and functional statement pieces. Their products were beautiful, but their growth was stagnant. Traffic was low, conversion rates lagged, and the brand lacked a cohesive voice across digital touchpoints.

They needed a DTC strategy that matched the elegance of their products with performance that could scale.

Echo & Impact stepped in to bring visual harmony, digital velocity, and market resonance.

Our Objectives

• Build a high-converting DTC funnel to turn inspiration into purchases
  
  

• Position the brand in the premium-but-accessible category
  
  

• Drive new traffic through paid media + organic discovery
  
  

• Create lifecycle marketing that nurtures aesthetic loyalty and repeat buying

What We Did

1. Brand Positioning & Messaging

We established a new brand story:
🪞 “Objects with presence. Spaces with meaning.”
This messaging unified the brand across ads, emails, and product pages—speaking to design-forward buyers who want both style and story.

2. Shopify eCommerce Refresh

• Enhanced visuals with room-styled images, detail shots, and scale guides
  
  

• Organized navigation by vibe (Minimalist, Modern Boho, Japandi, etc.)
  
  

• Added “Shop the Shelf” bundles to increase average order value

3. Paid Media Strategy (Meta, Pinterest, Google)

• Pinterest campaigns driving top-of-funnel inspiration
  
  

• Meta ads featuring bestsellers in styled spaces with motion-first creatives
  
  

• Google Shopping + Performance Max to catch high-intent search traffic

4. Email & SMS Flows (Klaviyo + Postscript)

• Welcome flow focused on style identity quiz → personalized product recs
  
  

• Cart + browse abandonment tailored to room type (living, kitchen, entry)
  
  

• SMS-driven early access drops + back-in-stock alerts

5. Creator-Driven Discovery

• Partnered with 30+ home influencers + interior stylists
  
  

• UGC spotlight: “How I styled this piece” with links to product pages
  
  

• Instagram Reels with simple before/after room makeovers featuring the brand
  
  

Results After 7 Months

The Echo & Impact Signature

We didn’t just create ads. We created a digital showroom. By merging aesthetic storytelling with conversion science, Echo & Impact helped this brand echo through modern American homes—and turn casual browsers into lifelong interior stylists.

The echo was in the mood boards, scrolls, pins, and shares.
The impact was in the shopping carts and recurring orders.

We create the Echo. You create Impact.

Client Testimonial

“We’ve never moved faster. Echo & Impact brought clarity, energy, and structure to our growth. The way they brought our brand to life was next-level—and the results speak for themselves.”
— Co-Founder, Home Fitness Brand