The Challenge

Our client was a wellness startup with a bold mission: to help busy Americans reconnect with daily health—without overwhelm or gimmicks. While the formulations were science-backed and doctor-approved, they were launching into a crowded U.S. supplements market, where attention spans are short and trust is earned, not given.

The client came to Echo & Impact with no digital presence. Our task was clear: build credibility, culture, and conversions—fast.

Our Mandate

• Launch the brand digitally from scratch
  
  

• Educate, not oversell—while still driving strong conversions
  
  

• Build a loyal community, not just a buyer list
  
  

• Ensure scalable growth across paid channels without compromising brand integrity

What We Did

1. Wellness Positioning with Purpose

We built the brand around a central idea: “Daily Rituals, Real Results.” The tone was equal parts expert and approachable—designed to cut through wellness fatigue and connect with high-intent U.S. consumers.

2. Shopify Store & Content Hub

We created a conversion-first website that didn’t just sell—it educated. Featuring scroll-friendly wellness education, product usage content, and interactive elements like “Find Your Formula” quizzes.

3. Paid Media (Meta, Google, Pinterest)

Our paid funnel included:

• Cold awareness campaigns led by founder-story + UGC blends
  
  

• Retargeting via problem-solving visuals (bloat, stress, sleep, energy)
  
  

• Google Search for bottom-of-funnel shoppers with high purchase intent
  
  
  

4. Lifecycle Email Flows (Klaviyo)

Email became the brand’s retention machine—with flows like:

• “Welcome to the Ritual” onboarding
  
  

• Supplement refill reminders
  
  

• Habit stacking tips & lifestyle education for deeper engagement
  
  
  

5. Community & UGC Activation

We built a UGC pipeline through real customer reviews, wellness challenge content, and ambassador collaborations. This gave the brand a real voice in a noisy space.

Results After 8 Months

The Echo & Impact Signature

Health is personal. And trust is earned digitally. We built an echo rooted in science and sincerity—through smart storytelling, performance creative, and community-driven content.

The impact? A wellness brand that didn't just sell pills—but created rituals, loyalty, and daily relevance.

We create the Echo. You create Impact.

Client Testimonial

"We knew we wanted to disrupt the wellness space with real products. Echo & Impact gave us the brand language, strategy and execution to become unforgettable. We went from zero trust to cult-following un under a year." Co-founder Wellness Brand