The Challenge
The client launched a line of performance-driven gaming accessories—mice, mechanical keyboards, headsets, and RGB gear. While they had R&D innovation and early praise from niche Reddit communities, they lacked a strong DTC presence.
The brand needed to go beyond specs and pixels—to create emotional resonance in a hyper-competitive category ruled by legacy players and influencer hype.
Echo & Impact stepped in to turn tech talk into traction—and gamer trust into brand equity.
Objectives
Build a cohesive digital brand identity that resonates with serious gamers
Launch a high-converting Shopify store with a tech-meets-lifestyle experience
Scale paid acquisition using creator-led content and performance-based ads
Maximize LTV through personalized emails and loyalty rewards
What We Did
1. Brand Positioning & Identity
We gave the brand a new core message:
🎮 “Gear that keeps up.”
We focused on durability, speed, and style—without overcomplicating specs. Our voice hit the balance between insider language and mass accessibility, ideal for the U.S. gamer market.
2. Shopify Store Build
Gamified the user journey with dynamic visuals, hover-stats, and gear comparison tools
PDPs included latency benchmarks, real gamer testimonials, and setup inspiration galleries
Integrated bundle builder for multi-product setups (e.g., mouse + pad + wrist rest)
3. Paid Media Strategy (Meta, YouTube Shorts, Google)
Highlight reels showing unboxing, performance testing, and live gameplay
Google Search + Shopping targeting buyers looking for latency, ergonomics, RGB setups
Retargeting focused on specs validation and social proof (“Top 3 Gaming Mice of 2024”)
4. Creator & Streamer Campaigns
Collaborated with 50+ mid-tier Twitch streamers and YouTube gaming reviewers
Created “Setup Tours” that showcased full gear integrations
Deployed co-branded promo codes for trackable conversions + urgency
5. Email & SMS Marketing (Klaviyo + Postscript)
Segmented flows by platform (console vs. PC), game type, and purchase stage
Launched limited-edition drops, early access lists, and restock alerts
Gamified loyalty program with XP-style perks for referrals and purchases
Results After 6 Months
KPI | Outcome |
Total Revenue | $1.9M |
ROAS (Paid Campaigns) | 7.3x |
New Customers | 31,000+ |
Returning Customer Rate | 33% |
Influencer-Sourced Conversions | 30% of total new orders |
Email + SMS Revenue Share | 38% |
The Echo & Impact Signature
Gamers move fast. So did we. Echo & Impact brought story, speed, and credibility to a brand that was once niche—and helped it echo across Discords, streams, and loadouts across the U.S.
The echo came from creators, reviews, and viral TikToks.
The impact came in sales, retention, and brand traction in a cutthroat space.
We create the Echo. You create Impact.
Client Testimonial
“We went from DIY ads and slow growth to being everywhere in our category. Echo & Impact understood gamers, understood scale—and got us both.”
— Head of Marketing, Gaming Hardware Brand
