The Challenge
The founder had a bold vision: a clean beauty line that was affordable, expressive, and unapologetically inclusive. But the reality? No digital presence. No brand identity. No customer base.
The U.S. beauty market is saturated. Yet, we saw the signal in the noise—a rising demand for authenticity, ingredient transparency, and shade inclusivity. Echo & Impact stepped in to create the Echo that would amplify the brand’s story and craft the Impact that would drive bottom-line results.
Objectives
Launch a digital-first cosmetic brand from scratch
Create a compelling visual and verbal identity
Generate immediate traction and community engagement
Build a performance marketing funnel with long-term retention
What We Did
1. Brand Identity & Positioning
We developed a look and tone rooted in “real skin, real stories.” The brand narrative centered around self-expression, not perfection. From packaging design to copy, everything said: “This brand gets me.”
2. Shopify eCommerce Build
Custom DTC site optimized for mobile shopping, skin tone matching, ingredient transparency, and seamless UGC integration.
3. Paid Media (Meta, TikTok, Google)
We launched emotion-led campaigns powered by:
TikTok-first video content that humanized product use
Meta dynamic ads segmented by skin type, tone, and age
Google Shopping focused on hero SKUs like tinted moisturizer and multi-use sticks
4. Influencer Seeding & UGC Strategy
Activated 75+ micro-influencers across YouTube, TikTok, and IG Reels. We didn’t pay for posts—we built relationships that echoed.
5. Email Marketing (Klaviyo)
Flows built for product education, restock alerts, and brand storytelling—key to converting first-time buyers into brand advocates.
Results After 7 Months
Metric | Outcome |
Total Revenue | $960,000 |
ROAS (Paid Media) | 7.2x |
Influencer-Driven Sales | 23% of total revenue |
Returning Customer Rate | 31% |
Email-Driven Revenue | 28% |
Social Community Growth | 0 → 115K followers |
The Echo & Impact Signature
Our work went beyond launch mechanics—it was about shaping cultural relevance. By tapping into real user voices, clean beauty trends, and algorithm-friendly formats, we built a digital echo that kept bouncing through beauty circles. And with that resonance came measurable impact: strong LTVs, community loyalty, and brand love.
We create the Echo. You create Impact.
Client Testimonial
“We had the products. Echo & Impact gave us the story—and the stage. They understood our audience like insiders and executed like pros.”
— Founder, Clean Beauty Brand
