The Challenge

Our client operated a boutique aesthetic studio offering services like dermal treatments, skin therapy, and a newly launched proprietary skincare line. Despite strong in-person client satisfaction, they lacked a scalable online presence and were overly reliant on word-of-mouth and local referrals.

They needed a digital presence as refined as their brand promise—and a strategy that could bridge service-based bookings with product-based e-Commerce growth.

Our Objectives

• Build brand authority in the premium U.S. aesthetic wellness market
  
  

• Increase appointment bookings through local geo-targeted strategies
  
  

• Launch the skincare line to national audiences via DTC
  
  

• Sync service, product, and content ecosystems into one seamless experience
  
  
  

What We Did

1. Brand Modernization & Messaging

We redefined the brand voice as “Precision Meets Radiance”—a blend of clinical authority and aspirational glow. Our visual rebrand and tone update positioned them closer to prestige skincare and elevated wellness.

2. Dual-Funnel Build (Local + National)

• Local Booking Funnel: Built mobile-first landing pages with offer-specific CTAs (first-time facials, seasonal packages) and Google Local ad extensions.
  
  

• National DTC Funnel: Shopify integration with PDPs featuring active ingredient education, skin-type guides, and real-client testimonials.
  
  
  

3. Paid Media Strategy

• Meta & Google Ads with service + product splits
  
  

• Location-aware offers for studio appointments
  
  

• Skincare retargeting ads with “routine builder” angle and UGC demos
  
  

• Influencer seeding to amplify DTC reach
  
  

4. Email + CRM Automation (Klaviyo & Mindbody)

Integrated flows for:

• Abandoned bookings
  
  

• Post-appointment product education
  
  

• Skin condition-based segmentation (anti-aging, acne, texture)
  
  
  

Results After 6 Months

The Echo & Impact Signature

We didn’t just run ads. We aligned beauty, science, and lifestyle into a cohesive digital experience. The result? A brand that now echoes with prestige in the aesthetic wellness world—and creates measurable impact with every glow.

We create the Echo. You create Impact.

Client Testimonial

“We were doing great in person. Echo & Impact helped us scale that confidence across the internet. They made our brand feel high-touch—even in a digital space.”
— Founder & Clinical Director, Aesthetic Wellness Studio