The Challenge

The salon had skilled stylists, a loyal base of regulars, and a high-end interior—but still depended heavily on foot traffic, referrals, and inconsistent Instagram posting. They weren’t showing up on Google Maps, had outdated booking software, and lost opportunities from people searching “hair color near me” and “best women’s salon in Florida.”

They needed a digital engine that matched their real-world polish. Echo & Impact stepped in to transform their visibility, lead flow, and reputation—online and offline.

Objectives

• Drive consistent appointment bookings through digital channels
  
  

• Increase visibility in local searches, Google Maps, and service categories
  
  

• Build and activate a CRM with email + SMS to reduce client drop-off
  
  

• Establish a branded online presence that reflects salon quality and care
  
  
  

What We Did

1. Brand Refresh & Online Experience

We elevated the digital brand around a clear, emotionally resonant idea:
💇‍♀️ “Effortless beauty, expertly delivered.”

• Updated logo, color palette, and tone of voice to reflect premium, modern femininity
  
  

• Built a mobile-first website with service breakdowns, stylist bios, and social proof
  
  

• Integrated online booking via Vagaro with real-time availability and pre-paid options

2. Local SEO & Google Business Optimization

• Reclaimed and optimized Google Business Profile: categories, images, attributes
  
  

• Implemented keyword strategy for “women’s haircut [ZIP],” “keratin treatment near me,” etc.
  
  

• Launched a review strategy with post-service SMS + QR code in salon mirror frames

3. Paid Social Campaigns (Instagram + Facebook)

• Created video and photo carousels showing real before/after transformations
  
  

• Ran geo-targeted “New Client Specials” and “Stylist Spotlight” offers
  
  

• Built retargeting ads for cart abandonment and unfinished booking sessions

4. Email & SMS Campaigns (Klaviyo + Postscript)

• New client welcome sequence with stylist tips and 10% off color treatment
  
  

• Reminder flows for recurring appointments (every 6–8 weeks by service type)
  
  

• Flash SMS alerts for openings due to cancellations and last-minute specials

Results After 5 Months

The Echo & Impact Signature

In beauty, first impressions are everything—online and offline. Echo & Impact crafted a presence that turned scrolls into bookings and made their digital vibe match their real-world value.

The echo came through stories, reviews, and social buzz.
The impact was in booked chairs, loyal clients, and a waitlist by month four.

We create the Echo. You create Impact.

Client Testimonial

“We knew our stylists were the best in the area. Echo & Impact made sure our community knew it too. We’re booked weeks out, and it all started with the right digital strategy.”
— Owner, Women’s Salon