The Challenge

The restaurant had an incredible chef, a stunning space, and glowing word-of-mouth—but online, it barely registered. With inconsistent bookings on weeknights and zero strategy around digital reservations, the venue relied too heavily on Yelp and OpenTable traffic.

They approached Echo & Impact to build a digital presence that reflected their in-restaurant experience—and converted searchers into seated guests.

Objectives

• Increase online reservations and phone bookings
  
  

• Improve visibility in Google Maps and local “near me” searches
  
  

• Establish a digital brand that mirrors the upscale, chef-driven experience
  
  

• Build email and SMS audiences for events, specials, and loyalty

What We Did

1. Website Redesign & Reservation Funnel

We rebuilt their site with focus on conversion and visual storytelling:

• Mobile-first layout with large visuals, menu sections, chef bio, and ambiance video
  
  

• Embedded OpenTable widget with real-time reservations and Google Tag Manager tracking
  
  

• SEO-optimized landing pages for private dining, tasting menus, and events

2. Local SEO & Google Maps Optimization

• Rebuilt their Google Business Profile with new imagery, structured categories, and service attributes
  
  

• Collected and curated over 100+ high-quality reviews with CTA cards post-meal
  
  

• Targeted “restaurant near me,” “romantic dinner downtown,” and “chef’s table experience” keywords

3. Paid Ad Campaigns (Google + Meta)

• Google Search Ads for high-intent local queries like “best date night restaurant [city]”
  
  

• Instagram & Facebook carousel ads featuring dishes, ambience, and staff stories
  
  

• “Limited seat” ads for Friday/Saturday night bookings with urgency-led CTAs

4. Email & SMS Setup

• Launched a branded email template with reservation reminders, chef’s notes, and exclusive wine pairing events
  
  

• Built a VIP SMS list for flash offers, pre-fixe dinners, and wine club previews

Results After 4 Months

The Echo & Impact Signature

We transformed a fine-dining secret into a digitally visible destination. Echo & Impact brought strategy, storytelling, and precision to the table—so diners found them online before they ever opened the menu.

The echo was in every glowing review, reservation ping, and tagged dish photo.
The impact was in full tables, booked-out weekends, and repeat guests.

We create the Echo. You create Impact.

Client Testimonial

"Our food has always spoken for itself. But Echo & Impact made sure it was heard. The shift in reservations and digital traffic has been night and day.”
— GM & Partner, Fine-Dining Restaurant