The Challenge

This regional real estate company had a strong local presence, a talented team, and decades of market experience—but their digital lead flow was inconsistent, and their brand visibility was limited to traditional channels like print ads, local signage, and referrals.

They needed to modernize their marketing approach to compete with national brokerages and tech-first real estate platforms.

Echo & Impact partnered with them to build a digital strategy that echoed across search, social, and local feeds—while driving measurable lead flow and showings.

Objectives

• Increase high-intent leads for both residential and commercial properties
  
  

• Improve online visibility across search engines and maps
  
  

• Streamline lead capture and routing into the sales team’s CRM
  
  

• Build a sustainable local ad strategy that generates ROI without over-dependence on paid platforms

What We Did

1. Website Refresh & Funnel Build

We redesigned their website for conversion—not just aesthetics:

• Optimized property listing pages with faster load times, dynamic filters, and “schedule a showing” CTAs
  
  

• Added lead magnets like downloadable market reports and seller checklists
  
  

• Integrated lead forms directly with their CRM for real-time routing and response tracking

2. Paid Lead Generation Campaigns (Meta + Google Ads)

• Google Search Ads targeting terms like “homes for sale in [city],” “commercial space lease [ZIP],” and “sell my home fast”
  
  

• Facebook Lead Ads with location-specific property showcases and “Book a Tour” CTAs
  
  

• YouTube pre-roll ads showcasing high-value listings with local market branding

3. Local SEO + Google Business Optimization

• Cleaned up NAP citations across 50+ directories
  
  

• Optimized Google Business Profiles for each agent and office location
  
  

• Implemented schema on all listings to appear in Google rich results

4. Email Marketing & Automation

• Built automated email journeys for buyers, sellers, and investors
  
  

• Monthly email newsletters with featured listings, market stats, and blog content
  
  

• Re-engagement flows for cold leads and abandoned form fills

Results After 6 Months

The Echo & Impact Signature

Real estate isn’t just location—it’s visibility. Echo & Impact helped this client cut through the digital noise and show up in every scroll, search, and map pin where it mattered.

The echo was in the consistent lead flow and growing brand recognition in a crowded market.
The impact was in booked showings, listings closed, and commission pipelines built.

We create the Echo. You create Impact.

Client Testimonial

“We had the reputation—but Echo & Impact gave us the reach. Our phones didn’t just ring more—they rang with the right people. The ROI is undeniable.” — Managing Partner, Real Estate Group