The Challenge

This HVAC company had strong service ratings, a fleet of certified technicians, and 20+ years of local reputation. But they were stuck in referral-only mode—with outdated digital assets and low visibility for high-intent local search.

Their competitors were showing up first on Google. Their site wasn’t mobile-optimized. And their lead flow was inconsistent and mostly phone-based.

They hired Echo & Impact to change that—to drive qualified service leads daily, improve brand visibility, and modernize their digital pipeline.

Objectives

• Increase inbound service requests for HVAC install, repair, and maintenance
  
  

• Dominate local Google search and map results
  
  

• Streamline lead capture and routing via web, mobile, and paid channels
  
  

• Build long-term brand trust through reviews, email, and education

What We Did

1. Website Rebuild & Lead Funnel Optimization

We overhauled their site with a conversion-first framework:

• Mobile-optimized landing pages for AC repair, furnace install, duct cleaning, etc.
  
  

• Geo-targeted service areas clearly outlined with ZIP-specific content
  
  

• “Request a Quote” and “Emergency Service” forms routed into their CRM with alerts
  
  

• Trust builders: licensing badges, financing info, same-day service guarantees

2. Google Ads + Local Service Ads (LSAs)

• Launched Google LSAs for 24/7 visibility on HVAC emergency search terms
  
  

• Built Google Search campaigns for “AC repair [city],” “furnace replacement near me,” etc.
  
  

• Call tracking integration for form and phone attribution

3. Local SEO & Google Maps Optimization

• Fully optimized Google Business Profile with 100+ new images, updated hours, and services
  
  

• Created blog content around seasonal maintenance, filter tips, and rebate programs
  
  

• Added structured schema for services + service areas to appear in featured snippets

4. Review & Reputation Engine

• Automated SMS + email review request system post-service
  
  

• Created a dashboard to manage/respond to reviews from Google, Yelp, Facebook
  
  

• Highlighted 5-star reviews in retargeting ads and service pages

5. Email + CRM Integration

• Built service reminder flows (e.g. HVAC tune-up every 6 months)
  
  

• Seasonal email promos for pre-summer A/C checks and winter heating bundles
  
  

• Referral program emails to drive word-of-mouth growth

Results After 6 Months

The Echo & Impact Signature

We transformed this HVAC business from a traditional service provider into a modern, lead-generating machine. Echo & Impact built the visibility, automation, and trust they needed to compete—and win—in a local, competitive space.

The echo showed up in maps, mobile searches, inboxes, and customer referrals.
The impact showed up in booked jobs, steady lead flow, and long-term client value.

We create the Echo. You create Impact.

Client Testimonial

"We used to depend on referrals. Now, we're getting booked 7 days a week, straight from google and our website. Echo & Impact make that happen." — Operations Manager, HVAC Company.