The Challenge

The gym had everything going for it inside the walls: knowledgeable coaches, an inclusive fitness culture, and personalized programming. But outside—digitally—it was invisible. Their website hadn’t been updated in years, they didn’t rank for local fitness searches, and membership sign-ups relied on word-of-mouth or occasional foot traffic.

They turned to Echo & Impact to change that—to build a digital strategy that filled classes, sold memberships, and grew community.

Objectives

• Increase membership sign-ups and trial pass redemptions via digital channels
  
  

• Build a local presence in Google Maps and “gym near me” searches
  
  

• Create a mobile-friendly funnel that gets prospects from interest to booked tour
  
  

• Improve member retention through email + SMS touchpoints

What We Did

1. Website & Lead Funnel Rebuild

We rebuilt the site around a singular goal: drive sign-ups.

• Added prominent CTAs for “Free Class,” “Book a Tour,” and “Join Now”
  
  

• Designed a mobile-first experience with testimonials, trainer bios, and class schedules
  
  

• Embedded a lead capture form that triggered an instant text follow-up + booking link

2. Paid Local Campaigns (Meta + Google Ads)

• Google Ads targeting “gyms near me,” “group fitness in [city],” and “strength training [ZIP]”
  
  

• Facebook + Instagram ad sets focused on transformation stories, class highlights, and time-based promos
  
  

• Geo-targeted ads delivered within a 7-mile radius during peak “decision hours” (6AM, lunch, 6PM)

3. Local SEO & Google Business Optimization

• Optimized GBP with photos, services, coach intros, and FAQ
  
  

• Implemented structured data and keyword-optimized location pages
  
  

• Collected 100+ new Google reviews with an average 4.9 rating

4. Email & SMS Sequences

• Welcome automation for new leads + free class reminders
  
  

• Monthly community newsletters with events, PRs, and spotlights
  
  

• SMS alerts for class openings, bootcamp launches, and member anniversaries

Results After 6 Months

The Echo & Impact Signature

We helped this gym go from a local secret to a neighborhood staple—online and in-person. Our strategy brought awareness, authority, and automation to their doorstep—resulting in full classes, measurable growth, and a digital footprint as strong as their community.

The echo? Buzz across search, socials, and inboxes.
The impact? A packed gym, more memberships, and a loyal base that keeps growing.

We create the Echo. You create Impact.

Client Testimonial

“We’re great at fitness. Echo & Impact was great at everything else. The growth we’ve seen since working with them is not just noticeable—it’s undeniable.” — Owner & Head Coach, Local Gym