Client: Family & Cosmetic Dental Clinic (U.S. Suburban Location)
Agency: Echo & Impact
Scope: Local SEO | Paid Media | Website Optimization | Lead Generation | Review Strategy
Duration: 5 Months
Target Market: Adults 28–60 | Families | Insured Patients | U.S. Suburban Communities

The Challenge

The clinic had strong clinical credentials, satisfied patients, and a great team—but their digital presence didn’t reflect their expertise. Referrals were slowing down, competitors were dominating Google Maps, and online appointment bookings were low.

They partnered with Echo & Impact to modernize their marketing, attract high-value patients, and automate their lead flow—without losing their personal, trusted tone.

Objectives

• Increase high-intent appointment bookings via digital channels
  
  

• Improve visibility in local search and Google Maps
  
  

• Build trust with online reviews and modern UX
  
  

• Capture leads directly from mobile-first searchers and streamline follow-ups

What We Did

1. Website Conversion Upgrade

We redesigned the site with a health-first, trust-first approach:

• Mobile-first layout with sticky “Book Now” buttons
  
  

• SEO-optimized pages for each service (cosmetic, pediatric, emergency, etc.)
  
  

• Embedded real patient testimonials + before/after smile transformations
  
  

• Live chat + instant booking widget integrated with the clinic’s CRM

2. Google Ads + Meta Campaigns

• Google Search Ads targeting:
  “dentist near me,” “emergency dental [ZIP],” “invisalign [city],” etc.
  
  

• Facebook Lead Ads focused on new patient offers:
  “Free whitening with first exam” or “$89 new patient special”
  
  

• Geo-fenced campaigns around local schools, businesses, and neighborhoods

3. Local SEO & Google Business Profile Optimization

• Rebuilt their Google profile with structured services, office hours, images, and Q&A
  
  

• Created individual landing pages for “Family Dentist in [City],” “Teeth Whitening [ZIP],” etc.
  
  

• Developed a review collection strategy using SMS + tablet station at checkout

4. Email & SMS Automations

• New patient intake flow with digital forms
  
  

• No-show prevention via SMS confirmations and reminders
  
  

• Re-care campaigns: 6-month checkup reminders, seasonal cleanings, and insurance-max prompts

Results After 5 Months

The Echo & Impact Signature

We took this practice from “known locally” to dominating digitally. Our strategy combined visibility, credibility, and simplicity—so patients could discover, trust, and book faster than ever before.

The echo happened in every Google search, Facebook scroll, and referral.
The impact was in a full appointment calendar and more confident smiles.

We create the Echo. You create Impact.

Client Testimonial

“We were the best-kept secret in the area—until Echo & Impact stepped in. Their strategy didn’t just get us seen, it got us booked solid.” — Practice Director, Family Dental Group