The Challenge

The client had multiple locations, modern equipment, and excellent in-person service—but online, their brand was fragmented. Their site was outdated, they weren’t ranking on Google Maps, and they had no real way to promote unlimited wash plans or retarget past customers.

Echo & Impact stepped in to revamp their online presence, drive local traffic, and scale memberships through digital strategy.

Objectives

• Increase new customer visits and unlimited membership sign-ups
  
  

• Improve visibility for “car wash near me” and location-based Google searches
  
  

• Launch a digital-first loyalty funnel using email and SMS
  
  

• Track performance across paid campaigns and walk-ins

What We Did

1. Website Overhaul & Mobile Funnel

• Built a new, responsive site with embedded location finder, wash packages, and reviews
  
  

• Added “Join Unlimited Wash Club” call-to-action with Stripe subscription checkout
  
  

• Created dedicated landing pages per location with driving directions, hours, and local SEO

2. Google Ads + Google Local Service Ads

• Ran Google Search campaigns on keywords like “car wash [city],” “touchless car wash,” “monthly car wash plan”
  
  

• Launched geo-fenced display retargeting for anyone who visited but didn’t convert
  
  

• Set up Google LSAs for map-level visibility during peak search hours (mornings/weekends)

3. Local SEO & Google Maps Optimization

• Updated all Google Business Profiles with current services, photos, and offers
  
  

• Built citation consistency across 60+ directories
  
  

• Collected customer reviews through SMS follow-ups, QR codes at pay stations

4. Loyalty + SMS Marketing

• Launched SMS drip campaign: free birthday wash, refill reminders, rain check offers
  
  

• Built a database of 2,000+ opt-ins across all locations within 8 weeks
  
  

• Created limited-time promotions (“Flash Foam Fridays”) to drive repeat visits

Results After 4 Months

The Echo & Impact Signature

We turned car wash traffic into data-driven customer flow. Echo & Impact built visibility where it mattered—Google, maps, inboxes, and phones—and created a clean, simple path from scroll to shine.

The echo was in local search results, customer loyalty, and five-star feedback.
The impact was in packed bays, predictable revenue, and scalable memberships.

We create the Echo. You create Impact.

Client Testimonial

“We always had great equipment—but Echo & Impact gave us a great online presence. Our locations are now busy even during slow hours, and the unlimited plans are taking off.”
— Regional Director, Express Car Wash Chain