The Challenge

The dealership had competitive pricing, a wide inventory, and decades of experience—but they were losing digital ground to national platforms and paid lead aggregators. Walk-ins had slowed, their website didn’t convert, and they lacked control over their own lead pipeline.

Echo & Impact was brought in to build a self-sustaining, data-driven strategy that would bring qualified buyers straight to their showroom—without the middlemen.

Objectives

• Increase local lead volume across new and pre-owned inventory
  
  

• Improve Google visibility and Google Maps presence
  
  

• Build a high-converting digital sales funnel tied directly to the dealership CRM
  
  

• Reduce dependence on 3rd-party lead platforms (e.g., AutoTrader, Cars.com)

What We Did

1. Website Optimization & Lead Funnel Build

• Streamlined site UX with mobile-first VIN search, finance pre-approval forms, and trade-in calculator
  
  

• Created dynamic inventory pages with real-time updates and click-to-call features
  
  

• Added clear CTAs: “Check Availability,” “Schedule Test Drive,” “Get Pre-Approved”
  
  

• Built geo-specific landing pages by city/neighborhood for search targeting

2. Paid Search & Display Advertising

• Launched Google Ads campaigns by inventory type: “used SUVs near me,” “new Toyota deals [ZIP]”
  
  

• Created remarketing ads for users who viewed inventory but didn’t submit a lead
  
  

• Display campaigns targeting auto intenders within a 30-mile radius via Google & Meta

3. Local SEO & Google Business Profile Optimization

• Fully optimized GBP with updated photos, service hours, real-time inventory posts
  
  

• Implemented structured data (auto dealership schema) across all inventory pages
  
  

• Boosted review volume by 260% using automated SMS/email follow-ups post-sale

4. CRM & Lead Management Integration

• Connected all forms and chat tools to the dealership’s CRM (DealerSocket)
  
  

• Built custom lead scoring and source tagging to identify top-performing channels
  
  

• Created drip email sequences for test drive no-shows, lease-end reminders, and new arrivals

Results After 6 Months

The Echo & Impact Signature

We helped this dealership ditch the dependency on overpriced third-party lead vendors—and build a direct, data-rich pipeline to real buyers. With clean targeting, smart creative, and CRM-driven nurturing, Echo & Impact delivered full-funnel impact from search to showroom.

The echo appeared in search rankings, retargeting ads, inboxes, and 5-star reviews.
The impact showed up in booked test drives, higher margins, and faster inventory turnover.

We create the Echo. You create Impact.

Client Testimonial

“We were buying leads for years. Now we own our pipeline. Echo & Impact helped us take control of our digital footprint and turn every impression into opportunity.” — General Manager, Auto Dealership