The Challenge

This established independent publisher was known for literary quality and niche curation—but digitally, they were invisible. Their website was static, they had no lead funnel for manuscript submissions, and their discoverability among authors and readers was weak.

They needed to attract high-quality authors, grow their reader base, and position themselves as a forward-thinking publisher in a traditional industry.

Echo & Impact was brought in to build the echo—across search engines, social media, and author communities—and turn it into qualified leads and submissions.

Objectives

• Attract qualified manuscript submissions from relevant authors
  
  

• Improve online visibility and thought leadership presence
  
  

• Build an email database of readers and writers
  
  

• Streamline the submission funnel and brand communication

What We Did

1. Website & Submission Funnel Overhaul

• Rebuilt the website to reflect their editorial voice and genre leadership
  
  

• Created clear funnels for two audiences:
  → For Authors: “Submit Your Manuscript” with genre-specific landing pages
  → For Readers: Book discovery tools, staff picks, mailing list
  
  

• Added trust elements: publishing history, distribution reach, editor bios

2. Paid Campaigns (Meta + Google Search)

• Facebook/Instagram ads targeted to indie writing communities, author groups, and NaNoWriMo networks
  
  

• Google Ads for queries like “submit a novel to publisher,” “book publishers accepting submissions,” “indie publishers fantasy books”
  
  

• Retargeting ads for site visitors who viewed submission guidelines but didn’t apply

3. Email Marketing & Lead Nurturing

• Built two tracks:
  Authors: submission tips, what editors look for, case studies of successful titles
  Readers: curated release updates, preorder promos, ARC sign-ups
  
  

• Created gated lead magnets: “How to Pitch Your Manuscript” and “Publishing Roadmap for First-Time Authors”

4. Content & SEO Strategy

• Launched a blog series on publishing insights, agent advice, and author interviews
  
  

• SEO optimization for “how to get published,” “submit manuscript [genre],” “literary publishers USA”
  
  

• Drove organic search growth and boosted domain authority

Results After 6 Months

The Echo & Impact Signature

We turned a traditional publisher into a modern literary magnet—drawing in new authors, deepening their relationship with readers, and giving their brand a digital presence that resonated.

The echo happened in search engines, submissions, inboxes, and literary forums.
The impact showed up in the quality of manuscripts, engaged fans, and new book launches that sold faster and wider.

We create the Echo. You create Impact.

Client Testimonial

“We’ve always valued quality writing—but now, quality writers are finding us. Echo & Impact made our brand visible, credible, and highly active online. This has transformed how we scout and scale.” — Editor-in-Chief, Independent Publishing House