The Challenge

This medspa clinic offered best-in-class procedures—Botox, filler, laser treatments, and facials—backed by certified injectors and board-level physicians. But despite the expertise, bookings were unpredictable, and their digital experience didn’t reflect the elevated in-clinic quality.

They had a good brand, but no echo.

Echo & Impact was brought in to elevate their online visibility, drive appointment flow, and build digital trust that converts.

Objectives

• Increase appointment bookings and consultation requests via paid + organic traffic
  
  

• Improve local visibility in Google Search, Maps, and service-specific searches
  
  

• Position the clinic as a premium, safety-first destination
  
  

• Optimize retention through lifecycle marketing (email + SMS)

What We Did

1. Website & Booking Funnel Overhaul

• Rebuilt the clinic’s website with mobile-first UX
  
  

• Created treatment-specific pages with before/after galleries, FAQs, and risks/benefits
  
  

• Installed a “Book My Consultation” lead form with live Zapier CRM sync
  
  

• Added trust elements: injector bios, credentials, and HIPAA-compliant messaging

2. Paid Media Strategy (Meta + Google)

• Google Ads targeting:
  “Botox near me,” “Lip filler [city],” “medspa [ZIP],” “microneedling cost [state]”
  
  

• Meta Ads featuring real client transformations with privacy-safe visuals
  
  

• Funnel split testing for promos like “$50 off first treatment” vs. “Free skin consult”

3. Local SEO + Google Business Optimization

• Optimized Google Business Profile with high-res images, services list, and FAQs
  
  

• Built out content hubs around key treatments for organic search rankings
  
  

• Implemented schema and review-request automations post-appointment

4. Retention & Lifecycle Flows (Klaviyo + SMS)

• Monthly promo newsletters + seasonal treatment guides
  
  

• SMS reminders for touch-up windows (Botox: 3 months, Facials: 6 weeks)
  
  

• Birthday and anniversary offers to build client loyalty and referrals

Results After 6 Months

The Echo & Impact Signature

We didn’t just make the clinic look premium—we made it convert like one. By combining a trust-building strategy with high-performance funneling, Echo & Impact helped the clinic echo across inboxes, search engines, and client referrals.

The echo happened in real conversations, reviews, and shares. 

The impact happened in booked schedules, high-margin treatments, and brand authority.

We create the Echo. You create Impact.

Client Testimonial

“I used to wonder why people weren’t booking when our work spoke for itself. Echo & Impact turned our digital presence into a silent salesperson. We’re booked out weeks in advance now.” — Founder & Medical Director, Aesthetic Clinic